A STUDY ON ATTITUDE OF CONSUMERS TOWARDS GREEN FMGC PRODUCTS

Abstract: Understanding customer attitude regarding Green FMGC products. Marketing organization has described green marketing as the marketing of products that are meant to keep the world environment safe and sound Literature review: The concept of green products, their effects on customers, challenges associated with green product usage, and probable solutions for the challenges have been discussed. The number of consumers who prefer to use green sustainable products is increasing gradually with time. The theory of green purchase behaviour has been discussed Methodology: Includes information related to the survey participants, and information collection which is used for the study. Findings and Discussion: It has been found that consumers are more likely to buy products from companies that are associated with green product distribution and manufacturing. The more time has passed people's perception of green products has changed for the better. Eco-friendly purchases are not in trend today because they are fashionable it's because they are essential for a cleaner and greener earth and sustainable aspects of the future Conclusion: The number of consumers who prefer to use green sustainable products is increasing gradually with time. Compared to 2009 when 52% of the general public was neutral to a company’s environmental effects 60% of people today care about environmental issues and they are more likely to buy products from that company which leaves a less carbon footprint