The present paper is an attempt to emphasize on “Atulya” business of pickles and a jam which was started in year 2003 by Charitha’s grandmother.Today’s business environment is very competitive and challenging. Customer always demands innovative products & services. In order to retain and grow in this industrial revolution 4.O stage, there is need of expansion and modernization of business unit timely. Charitha, a recent graduate in Hotel Management and Business Administration takes lead of business and decided to takesher grandmother well established business to new heights. While doing expansion of business, there is requirement of technical, finance and investment skills. This paperattempts to study how Charitha is going to expand her business using latest sources of finance and marketing strategies.