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ISSN 2063-5346
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A COMPARATIVE STUDY OF CUSTOMER SATISFACTION WITH ONLINE BANKING SERVICES WITH REFERENCE TO SBI AND HDFC BANK IN BANGALORE CITY

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Dr.D.Venkateswarlu, Dr Suresh Babu Nalliboyina, Dr P Venkateswara Rao
» doi: 10.31838/ecb/2023.12.s3.649

Abstract

Traditional banks provide a wide range of services to its clients, including collecting deposits of customer money, offering different financial services to clients, and extending loans to both people and businesses. E-banking services are transforming how business is done in a similar way. The traditional banking system has been gradually replaced by electronic-based business models, and nearly all banks are reconsidering their business process, designs and customer relationship management methods. It is often referred to as electronic banking or online banking, which offers a number of different e-channels as alternatives to using banking services, such as ATMs, credit cards, debit cards, internet banking, mobile banking, electronic fund transfers, electronic clearing services, Cash Deposit Machines, etc. However, in terms of the Indian e-banking backdrop, CDM and ATM are the most widely used e-channels. This article focuses on long-term trends in ebanking through a literature review and an analysis of upcoming research. Future trends encompass both short-term predictions of the upcoming occurrences and long-term megatrends. Some significant trends are identified as a result of the investigation based on their potential influence on banking services. Future E-banking services are examined and considered in light of the major trends.

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