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ISSN 2063-5346
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A DESCRIPTIVE STUDY ON THE ROLE OF CHANGE MANAGEMENT IN DIGITAL TRANSFORMATION

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Dr. Rashi Baliyan1*, Mr. Diwakar Chaudhary2, Dr. Renu Girotra3, Mr. Vipluv Pathak4, Mr. Mukul Pratap Singh5
» doi: 10.48047/ecb/2023.12.si5a.0572

Abstract

Background: Incorporating digital technology throughout a whole business or organisation may have far-reaching effects on efficiency and the quality of service provided to customers. This might involve implementing new digital tools & platforms, adjusting corporate operations & procedures, & creating new digital goods & services. Method: The research used a survey research design, & data was collected from 125 respondents working in organizations that have undergone a digital transformation (DT) process. Conclusion: The study's conclusions demonstrate that change management

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