Background: According to the World Health Organization, Breast Cancer is the most common cancer among women worldwide, claiming the lives of thousands of women each year. So much can be achieved if it is diagnosed in early stages. In India, sizable population present with progressive stages of disease and early detection can significantly affect the treatment cost and quality of life of patients. Breast health awareness programs and aid to breast screening practices play a key role in achieving this. Objective: Aim of this cross-sectional study was to discover the level of knowledge of Breast Cancer, its prevention, screening and to measure the performance of Breast Self-Examination (BSE) in women aged above 40 years. Goal of this study included providing the sufficient knowledge about finding out abnormalities in breast by practising BSE and moving forward with the crucial diagnosis and treatment. It was also aimed to increase the knowledge level of females living in rural areas and to convince them to practise BSE regularly. Methods: This quantitative study was performed on women from rural areas who visited Radiology Department regarding diagnosis purpose including X-ray, Ultrasound, etc. (but not necessarily regarding the breast problems). Information was collected from women by using a structured questionnaire and private interviews. Data was collected from the participants in the form of two questionnaires: Pre counselling and Post counselling forms and individual interview. Pre counselling questionnaire included questions about their own knowledge and Post Counselling questionnaire included questions that were asked after authors themselves indulged personally into session about breast cancer and its prevention including BSE. After the interview, authors had an individual and private interactive discussion with the participants about the breast cancer, its prevention and steps of BSE. Furthermore, to help they remember about the discussed information and to share with other females, we provided the participants with a figurative hand out with the intention to implement what had been taught. Result: 46% of women had heard of Breast Cancer but few knew anything about it and 53% participants didn’t know what Breast Cancer was. Only 6% women ever heard of BSE and none of them practise BSE. This revealed that there is a huge lack of knowledge of BSE in the participants. After the awareness session the data revealed that all of the participants found our session helpful and informative. 28 women said that they were going to practise BSE regularly, 50% women said that they will practise BSE once every month and 28% said that they will practise BSE weekly. 60% women expressed that Clinical Breast Exam (CBE) should be done at least once every year. Most of the women agreed to share all the information they gained from authors to other women among their family and friends. Conclusion: With the increasing rate of breast cancer among women, it becomes crucial to assess the knowledge of breast cancer, its risk factors and practise of BSE among women. The overall knowledge of the breast cancer and BSE was very poor. This poor knowledge reveals that ample public education is necessary to facilitate early detection of breast cancer. When the attitude towards our counselling session was analysed, majority of women found all the information they were told very helpful. Moreover, the study revealed that the participants were eager to gain more information and interested in regularly performing BSE.