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ISSN 2063-5346
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A REVIEW PAPER ON DIGITAL MARKETING IN HOTEL INDUSTRY

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Priyanka Babu, Rajdeep Ram, Mukeshwari Sahu, Ruchita Sahu, Nikita Pathrotkar
» doi: 10.48047/ecb/2023.12.si4.953

Abstract

The internet plays the most important role in the enabling all of us to access a international 21st century economy, which helps us to reach a listeners with the snap of a mouse and local or global audience at one click of mouse generating millions of enterprises withs and it’s also helps us to creating a hundred of employment [1]. The characteristics of thousands of businesses and millions of jobs. multinational hotel groups are typically the Social media is controlled by small groups of subjects that are explored the most [2,3] political institution unified retail idea there by fill a and socioeconomic aspects of their development associate of promotion, general connection, [4] agreements and forms of association [5,6] their trading advancement to make a client Management of operations and human attentive word, there are so many policy such as resources [7] include marketing-related Facebook, YouTube, Twitter and LinkedIn, there difficulties [8,9]. "All informal communications are some chance for unusual entry to guest. directed at consumers through Internet-based Digital marketing in hotel industry is a useful technology related to the usage or activity. Above the rear decades hotels can plan characteristics of specific goods and services, or for a offline marketing advertising activities like their sellers," according to the detail of word-ofnewspaper, television and radio moved entering mouth (WOM) over the internet [10]. In these an connected marketing passage. According to circumstances [11] the feedback of other Amit Vyas (2018) actual forecast allocation of customers who share their experiences in online hotel is a clue of success of the digital marketing reviews provide data from a source that is strategy. The model of digital marketing strategy viewed as more impartial and trustworthy than gives a framework that presents a valid structure company information [12]. Recent years have that helps to predict the critical activities of seen a small number of organizations include development and performs operation according social media into their strategies for integrated situation. marketing. Combining public relations, sales promotion, and advertising results in a message that is customer-focused. As networks like The www has emerged as one of the Facebook, Twitter, LinkedIn and YouTube have economic engines of the 21 Century grown, we now have the opportunity to interact with visitors in a way that is unmatched. [13].

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