With many insurance businesses, India's insurance industry has grown significantly. The Life Insurance Corporation (LIC) represents the public sector, while 24 firms specialize in life insurance. This industry is vital to India's economy, contributing to GDP and attracting capital and consumer investment. The present research paper is centered on a comparative analysis of the efficacy of customer relationship management strategies in public and private life insurance firms operating in the Indian state of Chhattisgarh. This research delves into diverse facets of customer relationships, encompassing contentment, allegiance, preservation, and procurement, across both categories of insurance firms. The outcomes of this study will furnish significant perspectives for insurance firms operating in Chhattisgarh, empowering them to recognize and execute efficacious customer relationship strategies that augment their commercial performance and competitiveness.