The purpose of this study is to determine the relationship between service quality, food quality, customer satisfaction, and customer retention in restaurants in Delhi. Eighty customers were served at five-star restaurants near Delhi's universities and a questionnaire was distributed. The study's practical consequences include an increased awareness of the crucial necessity of service and food quality in satisfying customers as a prerequisite for customer retention at limited service restaurants in the university region. This is a unique study in that it examines the relationship between service and meal quality, as well as customer happiness and retention, in a specific type of Delhi restaurant.