In recent years, the Indian government and financial institutions have launched a number of new financial instruments with the aim of encouraging more responsible saving and investment among Indian citizens. Consequently, the purpose of this research is to determine which investing strategies are most popular among Indian citizens and how their socioeconomic status, access to information, degree of knowledge, and attitude toward risk influence their investment decision making behaviour. With the use of a predetermined questionnaire, primary data were gathered from 105 participants. The study used a Structural Equation Model (SEM) and revealed that the chosen variables, including socioeconomic restrictions, information sources, and awareness level, did impact the investing behaviour of individual Indians. Most respondents in the survey also indicated a preference for low-risk investment options such gold, banks, postal savings, and insurance