Rural markets can ensure equitable economic growth and improve rural living standards. To maximize their potential, rural markets demand specific solutions. This paper analyses sophisticated rural market development tactics adopted by HUL and other FMCG companies. A comprehensive literature review establishes a theoretical framework and understands rural market development knowledge and practices. To determine rural market drivers and impediments, income, infrastructure, culture, and consumer behavior are examined. successful organizations and governments' advanced strategies for rural market difficulties are examined for FMCG products. The study evaluates market segmentation, product customization, distribution networks, pricing mechanisms, and promotional methods for rural consumers. The study also examines rural market development and technology. Digitalization, e-commerce, and mobile connectivity improve rural market access, information dissemination, and transaction efficiency