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ISSN 2063-5346
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A STUDY OF CUSTOMER EXPERIENCE AND BEHAVIORAL INTENTIONS TOWARDS THE PURCHASE OF ELECTRICAL CARS IN CHENNAI

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Abstract

The study examines the factors that influence customer experience and Behavioral intentions towards the purchase of electric cars. Questionnaires were distributed to collect the responses from the various customer. The study exposes that the buyer has a consciousness of the particular product and the qualities that classify the consumer’s level. Percentage and rank statistical tool was used to analyze the information and draw conclusions. The results determine that environmental anxieties and the perception of environmental policy are originator factors of the perception of electric vehicles, which influences the behavioral intention to purchase an electrical car. Thus, a government motivated to promote low-carbon transportation needs to scale up its efforts to improve citizens’ environmental anxieties and to found a proper environmental policy as well as to provide long-term financial and strategic support for electric vehicles.

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