The project entitled as “Brand Awareness among Sportsman’s with Special Reference to sports wears, Chennai”. The main objective of the project is know the various behavior of consumers while they willing to purchase sports wear. The study is based on the Brand awareness of the consumers by the factors of gender, age, occupation and education qualification. In this study, research methodology consists of research design and data. The research design is descriptive in nature. The total population size is infinity, and the sample size is about 110. The study carried out at Chennai. A set of statistical tools were used such as CHI-SQUARE, ANOVA. Most of the consumers aware of the sports wears from TV advertisements. The quality and comfortable of the consumers are varying from one consumer to another. The product price is little high for middle class customer.