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ISSN 2063-5346
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A STUDY ON COMPARATIVE ANALYSIS OF HANDLING INDIA & APAC SOCIAL MEDIA PAGES

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ABIRAMI K1 , MR. M. MOHAMMED RIYAS
» doi: 10.31838/ecb/2023.12.s1-B.415

Abstract

This article is an analysis comparing mainstream social media sites in India with social media sites in Asia Pacific. This researcher investigated the perception of social media sites in India and APAC regional areas such as Malaysia and Singapore etc. This study is based on the timing differences and content differences in India and APAC regional areas. This study is conducted using questionnaire research and primary and secondary data. The respondents to the research questionnaire are those who look after the India side and the channel side for APAC. This article compares popular social media platforms in India with those in the Asia Pacific region. This study looked into how social media sites are perceived in India and other APAC nations like Malaysia and Singapore. This analysis is based on the schedule and content variations in the APAC and India regions. In order to perform this study, survey data as well as primary and secondary sources were used. The people that oversee the India side and the channel side for APAC answered the research questions. The study's findings give us insight into the degree to which Indian social media pages and APAC social media are used for the same purposes when it comes to content publication, planning content, unique posters.

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