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ISSN 2063-5346
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A STUDY ON COMPETiTIVE ADVANTAGE IN FREIGHFORWARDING AGENCY WITH SPECIAL REFERENCE DHARA LOGISTICS CHENNAI

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Mr.E. Lokesh kumar,Ms. S.Lakshmi devi
» doi: 10.48047/ecb/2023.12.si4.787

Abstract

The purpose of this research is to learn how Dhara Logistics’ clients rate the quality of the service they get from the company. The primary objective of this study is to map out where Chennai Dhara Logistics faces the most competition from its rivals in providing its various services to its varied clientele. The study's secondary goals are to learn about the export market, transportation, customer freight stations, and the service given by value-added services. Logistics is employed in almost every industry today. A logistics provider's ability to conceive and execute the logistics solution while being attuned to the needs of their clientele is crucial to the company's success. Just Dhara Logistics was used to complete this job. Only Dhara Logistics’ clients were surveyed for this project. No additional Logistics services are involved in this project. One hundred clients will be asked to respond to multiple-choice questions. Throughout the study, data were collected using a convenience sampling strategy. The data has been interpreted using percentages. This study has yielded a wealth of fresh information, and it has been used to provide some recommendations for how the organization might increase consumer happiness

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