The exponential growth of the internet and digital technologies has paved a new channel for the consumption of movies. The experience of watching movies has been enhanced by the use of Extended Reality (XR). Extended reality includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). The extended reality-based movies can be watched through a simple mobile device or with special gear like headsets and special handheld devices. This is gaining popularity among consumers, making it the ultimate medium for the future cinema experience. This research investigates consumer attitudes toward the adoption of XR technology to watch movies using both quantitative and qualitative research methods. The study aims to explore the factors affecting the adoption of XR technology, including affective interaction, user experiences, and the usefulness of XR and its growth prospect. The study will use a survey questionnaire to collect quantitative data from a sample of post-millennials to the millennial generation in Chennai. In addition, the study will use focus group interviews to collect qualitative data from the same sample. The study contributes to enhancing the consumer experience and challenges in the growth of the industry by providing insights into the factors influencing the adoption of XR technology. The findings of the study will inform movie production companies, marketers, and policymakers on how to effectively utilize XR technology to enhance the movie-watching experience and drive growth in the industry. The study will also identify any ethical considerations that need to be addressed in the adoption of XR technology for movies