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ISSN 2063-5346
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A STUDY ON CONSUMER AWARENESS AND PERCEPTION TOWARDS ELECTRIC BIKES

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Sathish.V 1 , Mr. R.J.T.Nirmal Raj2
» doi: 10.31838/ecb/2023.12.s1-B.440

Abstract

Natural resources are being rapidly exhausted due to industrialization and population growth, and our environment is being progressively damaged by human activity, thus we must protect it. Environmental protection is not just the responsibility of the government; it is also the responsibility of the general public. As a result, conserving our environment is more economically feasible than cleaning it up after it has been harmed since once it has been damaged, it cannot be repaired. Electric motorcycles and scooters are plug-in electric vehicles with two or three wheels. The electricity is stored on board in a rechargeable battery, which drives one or more electric motors. Electric scooters (as distinct from motorcycles) have a step-through frame. The goal of the study is to identify consumer’s awareness about the pros and cons of electric bikes and their perception towards electric bikes. This study's main objective is to study the consumer awareness and perception towards the electric bikes. Secondary objectives are to understand an individual’s intention and attitudes towards electric bikes, find out the reasons why people prefer electric bikes, to understand the most important benefit of owning an electric bike, know about the drawback of buying an electric bike and provide appropriate recommendations to change the consumer awareness and perception towards electric bikes

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