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ISSN 2063-5346
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A STUDY ON CUSTOMER PREFERENCE TOWARDS EV CARS WITH SPECIAL REFERENCE TO CHENNAI

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ALEX DANIEL S, Dr. Harihara Sudhan R
» doi: 10.48047/ecb/2023.12.si4.938

Abstract

The purpose of this research is to learn how people in the Chennai area of India feel about EVs. The purpose of this survey is to get insight into the factors that influence EV owners and potential consumers in Chennai to make the switch. The study's data collection methods will be both quantitative and qualitative. Quantitative information will be gathered via the survey questionnaire, and qualitative understanding will be gained through in-depth interviews with a sample of respondents. Pricing, range anxiety, charging infrastructure, environmental benefits, and government regulation are just some of the factors that will be studied in regard to how consumers feel about EVs. To better execute methods for expanding EV adoption in Chennai, EV manufacturers and policymakers should benefit from a more in-depth knowledge of customer preferences for EVs. There will be a comparison of consumer sentiments about electric automobiles vs gas and diesel vehicles. The opinions of consumers on EVs will be investigated in relation to demographics including age, gender, income, and education. We will examine how individuals' norms and values influence their decision to purchase an EV. Policymakers and electric vehicle (EV) manufacturers may utilize the findings of this study to revise and introduce new policies that promote greater EV adoption in Chennai. This research will contribute to what is already known about how Indian customers see electric cars (EVs), and it will also provide useful information that may be implemented in other regions of the nation.

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