The introduction and implementation of internet technologies has created new market for manufactures and services providers and also has provided new area for innovative marketing strategies by the professionals. There are various reasons of shifting the customers buying patterns towards online retail shops. With this emerging field of shopping the interest of marketers is also increasing in studying what actually motivates customers to shop online. Fierce competitions among online sellers have forced them to gain the competitive edge in the field of virtual shopping. Convenience sampling technique was used in this research. The population being large and the project time being limited, it was decided to choose this particular method. In convenience sampling, the sample is selected according to the convenience of the investigator. The collected data were analyzed with reference to each of the specific objectives of the study and the following statistic tools were used in the study. In this paper I have used simple percentage analysis and Chi-square Test and T test. From the research it can be set that in today’s fast moving world people don’t have time travel to buy goods and other factors like distance, traffic makes it even more difficult for a person to manually go to shops and buy goods and hence people have started using online shopping for purchasing. Government has to improve security laws related to online websites so that the online customers feel secured in caseof debit card, credit card or online payments