This study concentrates on consumer retention at the leading food manufacturer in Chennai, Aachi Masala Foods (P) Ltd. This research aims to identify the factors that influence customer retention and develop strategies for increasing customer retention rates. The study collected information from current and prospective clients through questionnaires and interviews. In the food industry, quality, affordability, brand loyalty, and customer service appear to have the greatest influence on consumer retention. Based on an analysis of the data, Aachi Masala Foods (P) Ltd was given several suggestions to increase consumer retention rates. Among these are enhancing the quality of their products and customer service, implementing effective marketing strategies, and establishing customer loyalty programs. Using the study's findings, other companies in the food industry can increase their consumer retention rates.