.

ISSN 2063-5346
For urgent queries please contact : +918130348310

A STUDY ON CUSTOMER SATISFACTION IN REVERSE LOGISTICS OPERATION WITH SPECIAL REFERENCE WITH AMAZON IN CHENNAI REGION

Main Article Content

SAMYUKTHAA. M, Ms. M. RAMYA
» doi: 10.48047/ecb/2023.12.si4.827

Abstract

The purpose of this research is to gather additional information regarding consumer satisfaction with Amazon returns. 128 Amazon customers from Chennai were surveyed about their overall happiness as part of this study using a structured questionnaire. Provide top-notch reverse logistics support. Chennai needs to enhance reverse logistics from the client's standpoint. Reverse logistics is playing a bigger role in the entire industry sector as a result of environmental and financial concerns. The vast majority of logistical networks are not designed to handle goods returned via reverse routes. Objectives of this study: a) Collect customer feedback on ease of returns and analyse Amazon's reverse logistics process specifically for Chennai. b) To find the relationship between customer satisfaction and reverse logistics process in amazon. Scope: The research study will be applied to the logistics business to better understand how customers feel about reverse logistics. It will also help readers understand how e-commerce is influencing the reverse logistics sector and how it affects customer satisfaction and business performance. Limitation: The study was only done in the Chennai area, and the data was collected between January and March 2023. The quantitative research method used in this study include Chi square and correlation analysis. The group chosen by means of a convenience selection method. To gather data for raw data, the researcher used a semi-structured and open-ended questionnaire. Result: This study demonstrates how Amazon carefully crafted their return policy to enhance customer pleasure and ultimately increase the company's profits.

Article Details