In recent years, digital marketing has emerged as a critical component of marketing strategies, allowing businesses to connect with customers through various ways of digital technologies. India, with its rapidly growing population and increasing internet penetration, has become a significant market for digital marketing, offering businesses new opportunities to reach a large and diverse audience. This study employs a systematic literature review approach to analyze existing research papers, reports, and articles related to digital marketing and traditional marketing in India. The findings of this study suggest that digital marketing has had a major effect on traditional marketing in India, providing businesses with new opportunities to reach and engage with customers while reducing marketing costs and increasing ROI. However, the study also highlights the challenges associated with digital marketing in India, including limited internet penetration, language diversity, lack of standardization, privacy concerns, and skill shortages. This study open a new eyes on digital marketing over the traditional market.