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ISSN 2063-5346
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A STUDY ON DIGITAL PENETRATION OVER TRADITIONAL ADVERTISING AT SOFTWARE COMPANIES

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YADUKRISHNA C, DR. DENSINGH JOSHUA ISRAEL
» doi: 10.48047/ecb/2023.12.si8.171

Abstract

These days, everyone is greatly influenced by web marketing. It has advanced to the point that buyers are more likely to check internet reviews of products before making a purchase than they ever were. Previously, people would buy any helpful goods if they found the commercial appealing or through word of mouth. Before, people would pay whatever the price was at the store, but now that e-commerce is growing in the nation, they are more likely to compare prices and buy the item that is less expensive. then became aware of this trend and realized that, to a certain extent, online marketing is affecting.

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