Brand image is defined as "consumer perceptions as reflected by associations they hold in their minds when they think of the brand." Brand image refers to consumers' desire to utilise brands as markers of their success and personal identity. The success of any product on the market is determined by its brand. Brands are seen as important in the goods market. Once the brand image has been determined, management will be able to take the required steps to increase the product's marketability. A better brand image will help the organisation and product to be more efficient and profitable. The study sheds light on branding in the context of a healthcare product. The initiative was created with client awareness in mind.The project was created based on customer awareness of the brand image. This project will assist management in determining the product's brand image. Meet or exceed the expectations of numerous healthcare product brands. The major goal is to investigate the impact of brand image on customer purchasing behaviour in the context of healthcare items. The secondary goals are to identify the elements influencing brand image, to investigate the relationship between demographic variables and image, and to make appropriate recommendations to improve the brand image of healthcare products. The convenience sampling strategy was utilised in the research endeavour. To collect responses from 110 healthcare product customers, multiple choice questions were used.The acquired data was analysed using several statistical methods such as Karl Pearson's Correlation, the Chi-square test, and the One-way Anova test. Numerous fresh findings have been gathered from this research, which has assisted in providing a few recommendations to boost the brand image. This will have an impact on healthcare product purchases by consumers