Digital marketing is a brand-new disruptive approach to advertising that will use technology to transform conventional marketing in the future. It is the most efficient method of promoting a business's goods and services. By doing this, businesses can draw in customers and communicate with them effortlessly. All marketing tactics worldwide are based on technology. In today's cutthroat marketplace, it offers a quick fix for complicated marketing issues. Digital marketing technologies are quickly catching up and could boost future sales for leading international businesses. Additionally, it is advised that a business use digital marketing tools to advertise its goods in the Indian market. The research is based on 203 retailers who represent eight of the largest international companies in India. This research will be helpful to pharmaceutical companies to modify existing and to design new digital marketing strategies for the overall organizational growth and development.