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ISSN 2063-5346
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A STUDY ON EXAMINING THE FACTORS CAUSING DETERIORATION TO INDIAN POSTAL SERVICES

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Mr.J.Jesu Riztto Paiva, Dr. A Poomagal
» doi: 10.48047/ecb/2023.12.si4.824

Abstract

This research paper investigates the level of customer satisfaction with the Indian postal services and explores the factors influencing service quality and delivery. Millions of customers are being served by Indian Postal services regularly. Despite its vastness, the Indian postal services have faced numerous challenges in delivering quality services, resulting in customer dissatisfaction. Thus, the researchers focused to examine the customer satisfaction of the Indian Postal Service and factors that deteriorating the consumption of IPS. Hence, the researchers aimed to carry a study with following objectives. The objectives of the study are: (i) to investigate customer service quality influence on customer satisfaction towards India post, (ii) to analyze the impact level of service quality of India post on customer’s loyalty. The study is descriptive in nature and the study used both primary and secondary data. The Primary data were collected from a sample of 131 postal service users in Tamil Nadu through a structured questionnaire by employing convenience sampling techniques. Tools such as Chi – square, ANOVA and correlation were used for statistical analysis

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