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ISSN 2063-5346
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A study on factors affecting the purchasing behavior among millennials and its effects on food wastage.

Main Article Content

T. Sureshkumar,P.Na. Kanchan,
» doi: 10.48047/ecb/2022.12.10.669

Abstract

Food is plentiful, economical, and easily accessible. This has resulted in widespread misunderstanding and massive food waste. Therefore, we should not under-evaluate the need for controlling the food wastage which will pave the way for securing the food. If great importance is given to the concept of reducing food wastage, the basic need for food for each individual will be achieved. This study is aimed at analyzing the various factors influencing the shopping habits of millennials and to analyze the effect of food handling which is purchased. To explore the millennials' perspectives on this research, a sample survey in the form of a questionnaire was done. According to the findings of this study, all four variables (sociodemographic variables, psychological factors, economic factors, and health consciousness) have a strong favorable influence on Millennial Purchasing Behavior. It is also evident that the effective and ineffective handling of foods purchased will influence the food wastage.

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