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ISSN 2063-5346
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A STUDY ON FACTORS THAT INFLUENCE CUSTOMER SATISFACTION WITH FREIGHT FORWARDING SERVICES

Main Article Content

Mr.DHEERAJ.S, 2Ms.SINDHU P VINCENT, 3Mr. MOHAMMED RIYAS
» doi: 10.31838/ecb/2023.12.s1-B.425

Abstract

Customer satisfaction in freight forwarding service is influenced by factors such as on-time delivery, effective communication, quality of service, cost, customer support and warehouse facilities. The main aim of this study is to understand the various parameters of customer expectations in freight forwarding service. it also states that determine the factor influencing customer satisfaction in freight forwarding services. The scope of the study is to determine the various factors that will help freight forwarding services to increase customer satisfaction. Primary quantitative methods have been followed for collecting and analysing reliable and relevant data associated with the research context. The study offers perception into the element that matters most to a customer and it can assist businesses in creating strategies that effectively match customer expectations and provide them with a competitive edge. The study was limited to three months only and restricted to only freight forwarding service companies. Overall the study advances our understanding of customer satisfaction dynamics in the goods forwarding sector which adds to the body of knowledge on logistics and supply chain management.

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