In the past, businesses prioritised marketing via print, television, and radio. These choices are still available today, but the development of the internet caused a change in how businesses interact with their customers. Digital marketing became useful in this situation. Websites, social media, apps, search engines—anything that combines marketing with consumer feedback or a two-way connection between the business and the customer—are used in this type of marketing. The study's goal is to examine how various aspects of digital marketing affect consumer choices when it comes to buying cars in the Indian market, with a focus on particular brands. 178 people made up the study's sample.Convenience sampling and a descriptive study methodology are used. Regression analysis and Confirmatory factor analysis were employed as statistical methods,using a questionnaire as the main source of data .It was shown that the respondents firmly agreed with reminding the brands to encourage consumers to buy the products. It implies that in order to persuade viewers to make a purchase, social media adverts must enable them to browse reviews and comments from other users. It was determined that the ideal platform for turning a product into a brand is digital media. Therefore, it can be inferred that in order to reach their target audience, automotive manufacturers must choose the appropriate digital media. The information must have interesting and enlightening content. It must successfully remind consumers of the brand and encourage them to buy its items.