Influencer marketing has gained popularity as a method used by businesses to advertise their goods and services on social media networks in recent years. This research seeks to look into how influencer marketing affects consumer behavior in the clothing sector. The study's main topics will be consumer views and influences towards influencer marketing, the efficiency of influencer marketing in promoting apparel products, and the variables like consumer trust, social attractiveness and social reference how it affects consumers' decisions to buy apparel products pushed by influencers. A group of customers who follow social media influencers will be surveyed using a questionnaire as part of the study's quantitative research methodology. Utilizing statistical tools like ANOVA and Chi square test, the data gathered will be examined. The results of this research will help to clarify the impact of influencer marketing in the apparel sector and how it affects Consumer behavior.