Promotion is the way by which the merits of the tourism place product are communicated to the chosen market segments. Tourism industry is a major engine of economic growth, an important source of foreign exchange earnings, and a generator of employment. The main aim of this study is to find the factors influencing customers towards tourism promotional strategies and to analyse the impact of tourism promotional strategies on tourism development. The various strategies are attracted customers towards tourism such as chatbot marketing, service differentiation, affordable price, security and social media. Among all the factors service differentiation and affordable charges attracts many customers into tourism and this will develop the tourism development.