The capacity to provide convincing statistics regarding clicks, use, engagement, likes, and shares is an advantage of social media in political campaigns. Data analytics are effective in targeting and tracking people and are beneficial to campaigns when creating social media content. Polling data is only a part of the information candidates require to be successful; social media analytics are critical in today's campaign. The researcher attempts to identify critical areas for improvement in the election campaign on social media through this study by involving voters in reviewing various social media platforms such as Whatsapp, Facebook, and Youtube.This will assist political parties in efficiently managing their election campaigns using social media in order to attract voters. The convenience sampling method was utilised in the investigation. Multiple-choice questions were used to elicit responses from 150 Chennai voters. The acquired data was analysed using several statistical methods such as Karl Pearson's Correlation, the Chi-square test, and the Oneway Anova test. Numerous fresh discoveries have been gathered from this research, which has aided in the provision of a few recommendations to better the election campaign on social media.