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ISSN 2063-5346
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A STUDY ON MILLENNIAL CONSUMPTION OF ENTERTAINMENT ON SOCIAL MEDIA PLATFORMS

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S. Siddharth Baskaran, Dr. Densingh Joshua Israel
» doi: 10.48047/ecb/2023.12.si8.236

Abstract

Millennials are the biggest consumer base in the market and a better idea of their entertainment would help marketers to structure their content accordingly for promotion or targeting the millennial population. In the recent scenario, social media consumption is mainly concentrated on the millennial generation who are the most engaged in using all social media entertainment sites and platforms. The increasing rate of the internet and greater accessibility results in the highest rate of online entertainment platforms which is also creating an addiction among those millennials. The purpose of the study has to explore the consumption of entertainment by millennials on various social media platforms. The research has made use of primary sources of information for the completion of the work in an effective manner. An online survey suing 151 participants has been done to achieve the outcome of the study. Proper insights into consumption habits have been gained in the study with the help of the collected data along with the implication that these consumptions have on millennials to some extent.

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