Experts predicted that in the upcoming years, the trend of e-commerce will become a common phenomenon among consumers after analysing the current purchasing habits of Indian consumers. Although this time the infrastructure has changed and with it the size and knowledge of the market, the business model of Indian e-enterprise is doing a complete circle flip to return to where it began. The participants are moving towards a model that they did not initially begin with, thus there is a conviction that they have specific responses to the model's elements and are not just making a similar jump. Due to the numerous restrictions associated with internet shopping in its early phases, people were reluctant to purchase clothes there. However, the market has been able to overcome several of these obstacles recently, giving consumers more confidence to make purchases online. Online clothing trade has significantly increased during the past two years. This study examines consumer trends in south Indian consumers' online clothes shopping