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ISSN 2063-5346
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A STUDY ON PERFORMANCE OF LAST MILE DELIVERY OPERATORS TO ONLINE CUSTOMERS

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Mr.A.NIKHIL FRANCIS, M.Ramya, Dr. A. Poomagal
» doi: 10.48047/ecb/2023.12.si4.788

Abstract

When an order is moved from a transportation hub to its destination, it achieves the last mile delivery process. In India, there were around 185 million internet shoppers in 2021. When compared to the previous fiscal year, this was a significant increase. There will probably be 425 million consumers annually in 2027.This study looks at how well last-mile delivery companies perform when providing delivery services to internet customers. The last mile delivery is a crucial link in the supply chain for e-commerce, and the level of service can have a big impact on consumer’s happiness and loyalty. Thus, there is a need to examine the performance of Last mile delivery operations to online customers and understand the factor that support achieving the customer satisfaction. Hence, the researchers attempted to conduct this research to examine the delivery time, delivery accuracy, and customer service with following objectives: a) To examine the performance of Last Mile delivery operators, b) To determine the factors that affect customer satisfaction, c) To examine the relationship between gender and the period of shopping through online and d) To suggest ideas to logisticians to improve customer satisfaction. The study used both primary and secondary data. The research is Descriptive in nature. The sample size of the study is 125, which are selected using Random Sampling Technique. The samples were the online consumers either completely or partly in their daily needs fulfillment. The study revealed that there is no association between gender and the period of shopping in online portals, Customer service is mainly influenced by Right product, Right Place and on Right time.

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