Cinema is a very popular entertainment platform globally. India is known for producing and consuming of cinema. The country produces close to 2000 movies every year in different languages. Movies are watched in Cinema theatres, Television, and digital platforms today. Traditionally movies are screened in cinema theatres. Indian audiences show great interest to watches movies in theatres. Over the years cinemas have been offering entertainment value to the audience. Cinema going is considered a way of socializing in India. With the advent of new technologies, consumers’ consumption of movies at theatres is affected. The OTT (over-thetop) Streaming platforms and social media have emerged as alternate platforms for the consumption of movies. Online streaming enabled by the internet is making a shift in theatre goers. This study is to understand peoples’ preference to watch movies released in cinema theatres. It will examine the influence of movie promotions, purchase patterns, and the expectations of theatre goers. This is a descriptive study focused on the population who consume movies. The outcome of the study will help in marketing a movie and cinema theatre release in an efficient manner