The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services. The rural market has been growing and caught the attention of marketers due to the fact that 740 million Indians which is 70% population live in rural India and general economic growth of the country has considerably increased rural people purchasing power. Saturation in Urban market has made rural market to gain more Importance. Offering various opportunities like large population, untapped market, advantage of first mover, and huge scope for penetration, etc, rural market became more potential for success. Similarly rural market has some challenges too. Being an untapped market has a greater degree of potentiality for expansion strategy. Rural people economic condition has been improved considerably, this increased their purchasing power.