The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the eight P's: Price, Product, Promotion, Place, Process, People and Physical evidence . Due to the fast growing competition, Sports accessory manufacturers find it difficult to meet their targets in selling the Sports accessories & equipments. Due to this slow growth in the recent months, sales executives find it difficult to sell the Sports accessories & equipments to their previous records set by them. So management of Sports accessory manufacturers has proposed a detailed study all the 7 Ps of marketing mix. Through this study, the researcher tries to identify the key areas to be enhanced to in the overall expanded marketing mix of Sports accessory manufacturers. This will help the management of Sports accessory manufacturers to identify the gaps in the expectations of the client and the final product delivered. Through aggressive marketing efforts, the company can meet or exceed the expectations of all its Sports accessories & equipments clients.