Consumption of entertainment worldwide is regional in nature. Every regional entertainment has content that reflects its society. It is the reflection of the people’s behaviour in that community. All cultures enjoy their own form of entertainment, and culturally relevant entertainment tends to gain more attention. The entertainment industry is much influenced by the belief system of the people. Both in traditional and modern times ethnocentric views have a direct influence on consumers’ preference for entertainment. Ethnocentrism refers to the belief that one's own culture or ethnicity is superior to others and their strong connection with their culture and environment. Ethnocentrism can lead to a distorted perception of other cultures and can result in negative attitudes and behaviours towards people from other cultures. It can also contribute to cultural misunderstandings and conflicts. Ethnocentric behaviour can have a significant impact on how we consume our entertainment going forward. Consumers’ views are influenced by the perspective they hold, it is either ethnocentric or global-centric. Ethnocentrism includes religion, language, nationalism, culture, and ideology that have an influence on our attitudes, beliefs, values, and behaviours. The study assumes that the individual consumption of entertainment is strongly influenced by ethnocentric beliefs. The stronger the cultural values of a society, the stronger its influence on an individual and their decision-making on the consumption of entertainment. This study examines how ethnocentrism and its factors, specifically religious ideologies and language orientation influence the preference for entertainment in India. Consumers are influenced to consume regional, national, and international entertainment.