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ISSN 2063-5346
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A STUDY ON THE EFFECTIVENESS OF LOGISTICS SERVICES QUALITY AND HOW IT AFFECTS CUSTOMER SATISFACTION IN THE E-COMMERCE SECTOR

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NAGOOR MEERA A, Ms.LAKSHMIDEVI S
» doi: 10.48047/ecb/2023.12.si8.217

Abstract

Technology advancements, internationalization, and the COVID-19 epidemic have all contributed to a recent increase in the number of e-commerce logistics activities. Yet, an examination of the literature for this study revealed a dearth of studies on the quality of commerce logistics services. This study aims to close this gap in the body of knowledge. It seeks to pinpoint the elements of e-commerce logistics service quality that influence customer’s happiness. Using a structured questionnaire, responses from 102 Chennai-based ecommerce customers was gathered. Collected data was analysed using methods like Factor analysis, Chi square test, Correlation analysis, weighted average method. It was discovered that timely delivery, safe handling, order accuracy, and easy returns had a positive impact on customer satisfaction. And, customer satisfaction and service quality were found to be positively correlated

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