The Indian economy is one of the fastest growing economies with the majority of the young population. The life Insurance market in India is one of the largest in the world, ranked 10th among 88 countries. Before the successful implementation of economic reforms, Life Insurance Corporation of India (LIC) was a monolithic company. Insurance companies have made several positive efforts to triumph over the hearts of the people. To attain the aim, insurance companies have adopted some new trends in marketing strategies for introducing innovative technologies. It is the intention of this study to ascertain if the SERVQUAL model can serve as an instrument for measuring the performance of public and private sector insurance companies in Bangalore under five dimensions, i.e, tangibility, reliability, responsiveness, assurance and empathy. The study adapted to analysing customer satisfaction of service quality of insurance companies under different five dimensions. This empirical study and survey research design was adopted and conducted with the use of a structured questionnaire designed in a 5 point line. Five leading insurance companies were selected and 500 respondents were selected. The result of the study will be helpful for developing strategies related to insurance services.