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ISSN 2063-5346
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A STUDY ON THE FACTORS GOVERNING CHOICE OF LUXURY HOTELS FOR LEISURE TRAVELERS

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Ankit Dambhare
» doi: 10.48047/ecb/2023.12.si5.312

Abstract

Hotels provide various facilities like swimming pools, fitness centres, sports facilities, Wi-Fi access, kids' entertainment zone, etc. to attract leisure tourists. Thus, the present study focuses on analysing the influence of hotel facilities on leisure travelers in their selection of star category hotels of Uttar Pradesh. The research was conducted using primary data collected through a structured questionnaire. The facilities were grouped under the factors as stay facilities, recreation facilities and miscellaneous facilities, which were found using principle component analysis. The results revealed that demographic variables which created a difference in leisure travelers hotel selection are marital Status, area of residence and annual income. It was also revealed that leisure travelers hotel selection does not depend on the facilities provided by the hotel. The reasons for the same have been explained in details in the paper.

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