Employee engagement is a critical concept that reflects the commitment, motivation, and passion employees have towards their work and organization. On the other hand, employer branding focuses on developing and promoting the reputation of an organization as an employer. A strong employer brand attracts top talent and enhances employee loyalty and job satisfaction.The objectives of the study include examining the relationship between employer branding and employee engagement, analyzing the influence of employer branding on engagement in public and private sector organizations and suggesting measures to enhance employer branding and employee engagement. The study has been done by collecting primary data through a structured questionnaire from 244 public sector employees and 216 private sector employees. The data is analyzed using simple percentages and ANOVA to identify the influence of employer branding on employee engagement.The findings indicate that both public and private sector employees largely agree that employer branding can influence employee engagement. It provides insights into the opinions of employees and highlights the importance of employer branding in fostering engagement. The study recommends organizations to prioritize employer branding to attract and retain top talent and create a positive work environment.