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ISSN 2063-5346
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A STUDY ON THE PERCEPTION AND PREFERENCE OF POST OFFICE SAVINGS SCHMES AMONG SALARIED WOMEN INVESTORS IN CHENNAI CITY

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V. SARASWATHI, Dr. A. KRISHNAN
» doi: 10.48047/ecb/2023.12.si4.795

Abstract

One of the most significant activities carried out by those who earn a living through a salary is saving. People save money for a variety of reasons, including the fact that it gives them financial security, financial freedom, and security in the event of a financial emergency. You may escape life's uncertainties by saving money, which also allows you the chance to live a decent life. Today, there are many various ways to save money, including fixed deposits, recurring bank deposits, investments in chits, gold schemes, real estate, post office services, mutual funds, shares, and much more. People constantly save money for a variety of reasons and goals, including profit, security, appreciation, and income stability. With a sample size of 50 salaried female employees, I conducted a survey using a questionnaire in Chennai city to examine the many types and routes of savings as well as the elements that are necessary when picking the savings. This study focuses on how salaried women investors perceive and prefer saving patterns when participating in savings plans.

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