Social media marketing helps the companies to improve their business performance. The fast moving consumer goods and other products are moves quickly in the market with the help of social media tools like Facebook, YouTube, Twitter and amazon etc., In today’s market, every business faces intense competition. When the companies using social media platforms they can easily capture the customer. Social media marketing is an online communication which is satisfy the customer needs and also it guide to the user to adopt. It creates brand aware of the product to the customer so that they can easily identify the company. Large number of users participated in online mode to get information quickly with the help of social media platforms. It enhance the business performance because lot of chances in the platform to enlighten the activity of the companies. This study will help to raise the brand awareness also it boost the return on investment of the business people. It always connect with the users, so it is one of the easier way to promote product in the market effectively.