The business environment today is cutthroat, with product names competing not only with those of other manufacturers, but also with generics and private label options. The rapid evolution of private label goods in recent years has given retailers more influence over the supply chain than manufacturers. A private label product is one that bears the store's own label and is offered exclusively there. (retailer). You may also hear the term "private label" or "store brand" used interchangeably. Private labeling is a prevalent practice among today's retail conglomerates. Fastmoving consumer goods (FMCG) and generics are common examples of products that heavily rely on private label because consumers rarely give much thought to the brand name when making purchases. Customers who buy this private name tend to be price-conscious shoppers who aren't particularly loyal to any particular brand. As a result, private label poses a danger to the market share of FMCG manufacturers of national brands