Women today are financially independent and aware of the benefits of investing their savings. Their gold investments always hold a special position in their portfolio. In India, gold is a significant investment option. There are numerous gold investing options on the market. Women investors in particular are very interested in making gold investments. The primary goal of the current study is to determine the gold investing strategy, level of investor awareness, and level of pleasure that women choose. Primary data for the current study were gathered from 185 randomly chosen women respondents in Erode city utilising a well-structured questionnaire. The Chi-square test and Kendall's Coefficient of Concordance (W) have been used to assess the acquired data. The current study came to the conclusion that women always favour investing in gold jewellery over other gold investment possibilities.