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ISSN 2063-5346
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A VALIDITY OF CORPORATE SOCIAL RESPONSIBILITY IN TEXTILE INDUSTRY - A STUDY WITH REFERENCE TO CHENNAI DISTRICT

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K.P. Indhuja1, Dr.M. Chandran2
» doi: 10.48047/ecb/2023.12.si12.053

Abstract

The study aims to make the organisation aware of CSR initiatives. Corporate social responsibility is a much-heard-about topic these days. People who deal with business should be aware of the obligations it has towards society and nature. Even though CSR is gaining importance these days, a lot of times people turn a blind eye towards it. They do so because of the additional cost it has to incur and also due to the fact that there are many loopholes available in the market to evade it. The primary data is collected from 100 employees of five popular manufacturing companies in Chennai through simple random sampling. A descriptive approach is taken in conducting the research. ANOVA test were used to analyse the data. There is no discernible connection between CSR initiatives and annual turnover. The rise in turnover may be caused by a number of different variables besides CSR initiatives. Particularly with connection to the textile sector, the study was carried out in the Chennai district. Out of all the manufacturing sectors available in the area, the textile industry was picked because it is one of India's most successful industries ever.

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