Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The intent of this study is to investigate the relationship between a company's use of ecological (green) marketing tactics and the presence of a separate unit within the company that manages its natural strategy and climate control framework. The results of the evaluation demonstrate that the use of natural (green) marketing applications varies significantly among contemporary firms depending on whether there is a special unit in responsible for choosing and implementing the ecological strategy and climate control framework, natural (green) promoting applications essentially change among the modern organizations. Considering the recent disturbance, natural issues are now in the spotlight everywhere. Rapid population growth and urbanization along with industrialization increased the scope of government support. However, a number of issues, such as excessive production and consumption, led to the loss of normal assets and rapid climatic contamination. People today are showing an interest in becoming more sensitive to and responsible for the environment in order to reduce the effects of such pollution. Information from 68 textile industries in Bengaluru that were selected for their industrial value had been collected using the group testing approach. In accordance to the outcomes, enterprises with such a unit and a climate control system stand to gain more from using natural (green) promotional applications.