The process of communication gratifies not only to survival needs of an individual but contributes to the all living and life of an individual. One of the major aspects of communication with respect to interpersonal communication is promotion of a product, service and their belonging. The process of communication done with the intent of promoting a product or service with a commercial intent is normally termed as advertisement. The use of advertisement is irrefutable but it is also to be accepted that in the present day context, technological innovations contribute to defining the advertisement to any context based on the demands of the audiences. . The advertiseme nts are inevitably message that are crafted to influence the audiences and their decisions. This paper tends to understand the perception of the audience in the buying choices of Fast Moving Consumer Goods.