Traditionally, kirana shops have been the primary providers of food and groceries, but shifting consumer patterns and preferences have caused a paradigm shift and aided in the emergence ofnew formats like hypermarkets, discount shops, online shopping, etc. The study's emphasis is on consumer behaviour that lead to repeat purchases, such as brand consistency and consideration of customer satisfaction and referral rates. The retail market has undergone a shift as a result of food and grocery shopping. There have been considerable changes in people's shopping habit as a result of shifting lifestyle patterns, demographic profiles, and high purchasing power. In order to portray Navi Mumbai as a truly international metropolis, the research was carried out in a few carefully chosen stores there after conducting an empirical study and literature analysis. The main data sources are gathered from shoppers in this area using a structured questionnaire and interview schedule. SPSS research tool SPSS was used for data analysis. The results of the current study showed that a store's success involves more than merely growing quickly and luring several brands. By consistently raising the standards through innovation and understanding consumer preferences, brands and its marketers gain the market shares in long run. The study has produced a number of ground-breaking findings that may contribute significantly to the expansion of retail sales in Navi Mumbai. It has also properly covered and presented a wide range of academic and managerial implications of a dynamic and developing retail culture